The importance of photography for marketing
Marketing and advertising are very important parts of selling a product or a service. This is not just true in the case of a business, but also is essential for entrepreneurs + creatives looking for a public acknowledgment. Putting out an image or video can perform some major tasks that include catching a prospective customer’s eye, enhancing the details of a product or a service, appealing to the customer to buy, or just putting out in public the whole idea of a company.
We crave images, we want quick information, and we want it fast. Information that can be processed faster, in the form of an image for example, will always rise above other mediums. So what better medium than photography to deliver your message?
Capture attention quickly
Although video, audio, and text are important elements of modern marketing, nothing is better at attracting attention quickly than photographs. One only needs to look at billboards to see this effect in action. Of course, one picture won’t do it, but a well-curated collection that is updated to keep your audience surprised is guaranteed to bring you a constant flow of new business leads.
Establish stronger relationships & increase engagement
Ideally, every brand wants to stand out and be memorable. If clients associate you with symbols or even photography styles, it’s an accomplishment. Think about the fact that the majority of our communication is non-verbal. Including visual elements and complementing them with good copy is a marketer’s mission. You’re looking to capture your audience’s imagination and connect to them on a deeper level, so professional photography (that is also artistic) is a must.
Project a professional image
You might not think so right away, but consistently excellent photography adds to your brand’s credibility. It tells clients you care about the little details, you have great aesthetics, and you’re generally a strong brand if you are mindful of the visuals you put out there. Consider the fact that photographs can strengthen your message + quickly let your target audience connect.
Cater to mobile audiences
People are shopping on mobile (social media + web) all the time and many of them are browsing when on the go – during their commute, waiting online, grabbing a few minutes during their lunch break. Product or editorial photography quickly communicates what you’re selling, which you need to do for customers who don’t have time to read through the full description.
Show your audience what makes you unique
Photography shouldn’t just be high quality, and thorough, it should also have branding and be recognizable as coming from your company. Your choice of photographs should always align with your brand, your mission, and your content. Once you’ve got your strategy covered, and know exactly what you want to achieve, you can use photography to express yourself creatively. Use unique locations, source props and perishables, get an amazing stylist & make-up artist, book a skilled photographer – and blow ’em away 😉
And don’t forget – know HOW you use your imagery for the best results!
The bottom line is that your overall aesthetic is what can bring you new clients and what helps you to bring a stronger relationship with your community.
If you have a captivating photograph and clear CTA, you have a winner. You need to find an edge to attract attention and retain it throughout your websites and social media channels.
If you need help with photography AND could use strong advice on how to use your imagery in marketing + advertising, make sure to check out www.dreamerscreators.studio. With 7+ years in photography, marketing & online advertising, I can help you grow massively as a (personal) brand!
Interested in photography only? Make sure to contact me here.